AI Insights · Timothy · April 2025
Top Beauty Retail Apps on iOS in Turkey: Q1 2025 Performance
Explore the performance trends of the top beauty retail apps on iOS in Turkey during Q1 2025, based on Sensor Tower data.
The first quarter of 2025 saw notable trends among the leading beauty retail apps on the iOS platform in Turkey. Here's a closer look at the performance of these top apps based on data from Sensor Tower.
Gratis: Kişisel Bakım & Makyaj experienced a variable trend in weekly downloads, peaking at around 21.7K in early February. Active users showed a general upward trend, reaching approximately 613K by the end of March.
SEPHORA - Maquillage, Parfum had a stable download rate, with a peak of about 17K in early February. Weekly active users fluctuated, ending the quarter on a high note with 230K active users.
Watsons: Kozmetik ve Alışveriş maintained consistent download numbers, with a peak of 14.2K in late January. Active users saw a steady increase, peaking at over 312K in early March.
For Yves Rocher, downloads remained stable, with weekly numbers hovering around 7K. Active users showed a slight decline, stabilizing at about 45K by the end of the quarter.
Kiko Milano: Makyaj & Kozmetik saw a significant spike in downloads, reaching over 11K in early March. Active user numbers increased steadily, peaking at 100K in the same period.
These insights highlight the dynamic nature of the beauty retail app market in Turkey. For more detailed insights and data, visit Sensor Tower.
